• Checklist For a Free Life
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    Find a great coach

    The coaching profession is relatively new: about 35 years old. There are at least three organizations that set standards and provide certification and accreditation. To make it easier to identify a great coach, look for the following "credibility keys" (listed in order of greatest to least credible).

    Notice that I say a great coach will have these. A good coach may have a lesser degree or less experience, but still meet your needs. Carefully consider what matches your needs before considering what matches your pocketbook. If you start with your pocketbook, you end up with less that you need (and possibly a bad experience). A great coach will have:

    • A graduate degree in psychology, counseling, social work, human development, or behavioral sciences. Call the graduate school's registrar's office for verification.
    • Verifiable references: The coach's clients and fellow professionals who are willing to accept your phone call to discuss the coach.
    • Proven skills: A year with non-paying clients might be credible, but a great coach will have at least three years experience helping paying clients create personal change.
    • Ethics: A great coach adheres to a written code of ethics published by a credible coaching association. Ask to see the coach's code of ethics.
    • Confidentiality: A great coach will not release personal information without your consent. Rare exceptions are allowed by law or dictated by ethics. A great coach can explain confidentiality and exceptions.
    • Significant life experience: A significant series of personal life events or accomplishments that show a person has met serious life challenges and beaten high standards.
    • Coach certification from a credible source: International Coach Federation, International Association of Coaches, Coach U, and Franklin Covey, among others. Training is nice; certification is better; proven experience is best.
    • Specialty education and experience: Specialized coaches (as described under "What is coaching?") should have additional degrees and years of experience in the area of their specialization. A specialty coach must have training and experience in helping create personal change. Otherwise, they are a consultant or mentor using the title "coach."

    Personal life coaches teach and train your, they provide information and build skills. A good coach will offer the above keys at a slightly lower level. A great coach will offer all of the above.

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